There are four main types of Google Ads: Search, Display, Video, and Shopping. In this blog post, we’ll give you a brief overview of each type of ad so that you can decide which is right for your business.
Google Search Ads
Search ads are text ads that appear on Google search results pages. They are triggered by searchers’ keywords and match the intent of what they are looking for. For example, if you own a pet store and someone searches for “dog toys,” your ad might appear on the search results page. Google search ads are powered by an auction system that takes into account three factors: ad quality, searcher intent, and bid price. Ad quality is based on factors like the relevancy of your ad to the searcher’s query, the quality of your landing page, and your click-through rate (CTR). Searcher intent is determined by what the person is looking for when they enter a particular query into Google. And finally, bid price is how much you’re willing to pay per click (CPC) for your ad. The combination of these three factors determines where your ad will appear on the search results page and how often it will be shown (known as your “ad rank”).
Types of Google Search Ads
There are three types of Google search ads: text ads, call-only ads, and shopping ads. Text ads are the most common type of ad and can include up to three headlines and two descriptions. Call-only ads only include a phone number and are designed to encourage searchers to call your business directly. Shopping ads, also known as product listing ads (PLAs), are image-based ads that showcase products from your online store along with pricing information.
Display ads are image ads that appear on websites or Gmail inboxes. They can be used to raise awareness of your brand or product, or drive traffic to your website. Display ads are often used in conjunction with other marketing channels, such as TV or print advertising, to increase brand awareness or drive website traffic.
Google Display ads can be used to raise awareness of your brand or product. By appearing on websites that your target audience frequents, you can make sure that they’re seeing your brand name and product. This is a great way to increase brand awareness and get people interested in what you have to offer.
In addition to raising awareness, Google Display ads can also be used to drive traffic to your website. By including a call-to-action (CTA) in your ad, you can encourage people to click through to your website. Once they’re on your website, you can then provide more information about your product or service and convert them into a customer. Display Ads are still popular, but recent test conducted by some of well known adverising agencies, such as Brizcomm , show that Display ads are not particulary effective these days and traffic they generate has extremely high bounce rate.
Video ads are video ads that appear on YouTube videos. They can be used to raise awareness of your brand or product, or drive traffic to your website. Video ads are a great way to reach a large audience with your message in an engaging format.
Google Shopping ads are product listings that appear on Google Shopping pages. They can be used to drive traffic to your online store or product page. Shopping ads use information from your product feeds to dynamically generate ad copy and images that showcase your products . There are many benefits to using Google Shopping ads, including increased visibility for your products, the ability to reach a larger audience, and improved click-through rates. One of the main benefits of using Google Shopping ads is that they can help increase the visibility of your products. When potential customers search for products on Google, your ad will appear alongside the search results. This gives you a great opportunity to showcase your products and encourage people to click through to your website or online store. Another benefit of using Google Shopping ads is that they can help you reach a larger audience. With traditional forms of advertising, such as print or television ads, it can be difficult to target a specific audience. However, with Shopping ads, you can target potential customers based on their previous search history and other factors. This means that you’re more likely to reach people who are interested in what you have to offer.
Google Ads is a powerful tool that can help you reach your marketing goals, whether that’s driving website traffic, generating leads, or increasing sales. To decide which type of Google Ad is right for you, consider your objectives and budget. Then, create a campaign that targets your audience and test, test, test!